WLP Wants To Know: Cover Blurbs

January 25, 2010 in WLP Wants To Know

We’ve all seen them, you pick up a book and there’s a quote on the cover by another author talking about the book you’ve just bought. I thought about this only recently thanks to Mark Henry. He was all excited when his cover blurb featured a quote by Patrica Briggs.

Ever since he said that, I’ve been looking at covers to see who has recommended who! It’s my new sickness and I blame Mark. But then I started thinking:

Do we readers actually read the cover blurb?

Do they help sales?

Do readers actually buy a book based on those blurbs?

I asked Cassandra via Twitter, a Publicist at Tor Books, about the blurbs and if they help author sales. She said unscientifically, it depends on the blurb, which author is giving the blurb but in general they do help sales.

I know that prior to Mark’s book, I hadn’t really paid much attention to the blurbs. So in my opinion, they really do nothing for me personally. They don’t make me want to buy the book because so and so said it was good, I am not helping sales that way.

Then I decided to google and came across a great post by Jennifer Estep talking about how she went about getting other authors for her cover blub.

There’s also a great post over at Publisher’s Weekly about how they get cover blubs.

So my dear readers, do you buy a book based on the blurb? Do you even read cover blurbs?

WLP Wants To Know.